Many teenagers who love the energy drinks that contain caffeine . Ads energy drinks and coffee also seemed to target the youth as their target market . Research
in Europe shows that the average caffeine consumption by children and
adolescents has increased more than 70 percent in the last 30 years . Highest growth was recorded in the industrial segment of caffeinated energy drinks . This raises the question of whether caffeine consumption by children and adolescents is actually safe ?Research
conducted by the University Children's Hospital Zurich have shown that
caffeine can hinder brain development in children and adolescents , but
new evidence is found in animal experiments .